Following a solid Xbox Games Showcase when it came to the brand’s software lineup, players continue to have questions about the brand’s larger strategy – especially pertaining exclusives – and …
strategy
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Gaming News
Game Pass lost millions of subscribers as a result of last year’s controversial price hike, Xbox chief strategy officer reveals
by Awaisby AwaisXbox Game Pass lost millions of subscribers following the fall 2025 price hike, Xbox’s chief strategy officer Matthew Ball has revealed. Speaking to Chris Dring during The Game Business Live …
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Stories
Xbox Clarifies Its Exclusivity Strategy Moving Forward, Wants You To Buy An Xbox
by Awaisby AwaisToday’s Xbox Games Showcase was the first under the leadership of Xbox CEO Asha Sharma, who has pledged to consider making changes to Xbox’s exclusivity strategy. Now, another Xbox executive, …
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Gaming News
Xbox hires analyst who said games were losing the attention battle with gambling, crypto and porn as chief strategy officer in another leadership revamp
by Awaisby AwaisMicrosoft’s newly appointed gaming boss Asha Sharma has made more leadership changes at Xbox, this time hiring a handful of executives to help lead the company that include an industry …
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Ahead of his big screen debut in Spider-Man: Brand New Day, the Punisher has returned in a Marvel Special Presentation. More than anything Marvel Studios has done before, Punisher: One …
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Game Reviews
Double Fine workers unionize in the face of major Xbox strategy shifts
by Awaisby AwaisDouble Fine, the Xbox-owned studio behind Psychonauts 2, Kiln, and Keeper, is unionizing. This unionization process comes just a couple of months after Asha Sharma took over as the new …
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Link copied to clipboard Published Apr 30, 2026, 11:32 AM EDT Head over to the Epic Games Store to snag Oddsparks Image: Massive Miniteam/HandyGames Epic Games is giving away one PC game …
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Tips & Guides
Former PlayStation boss reflects on Sony’s contentious console-to-PC strategy
by Awaisby AwaisDo you remember Shuhei ‘yosp’ Yoshida, former PlayStation boss and the head of PlayStation Indies from 2019 until his retirement from the company in 2025? The likeable good-natured executive has …