Wizards of the Coast has had huge success using Universes Beyond to build its Magic: The Gathering player base. The IP-crossover sub-brand allows the company to tap into existing fandoms …
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Despite the massive recent layoffs at Epic Games, Disney says it hasn’t abandoned its plans to build a universe inside Fortnite. Epic is still fully on board, too–even though it …
The video game industry isn’t short of warring fanbases: PlayStation vs. Xbox, Call of Duty vs. Battlefield, Overwatch vs. Marvel Rivals, the list goes on. Marathon vs. Arc Raiders is …