With rumors swirling that 2026’s Call of Duty is a new Modern Warfare game from Infinity Ward, one of the franchise’s most popular characters, Ghost, has now appeared in a new soda advertisement.
As part of the Xbox/Fanta partnership, Microsoft released a new video showing Ghost out on a mission when he gets distracted by the sound of a Fanta getting cracked open. He then stares longingly at the soda as a human back home pours it into a glass.
Some have theorized that this could be stealth marketing for the new Call of Duty game coming this year, which is rumored to be Modern Warfare 4 from developer Infinity Ward. But it might just be Xbox using one of Call of Duty’s most recognizable characters to sell a product.
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